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What broadcasters need to know about the core demo.

14 January, 2008 (19:44) | Computers, rant, TV |

They don’t watch TV. Mostly. Get it? OK, I’ll repeat myself. Broadcaster’s (and many cable networks) are not relevant to young people most of the time. This is not news any longer, however it bears repeating, because thick-headed, narrow field-of-view TV execs, GMs and news directors keep fooling themselves into believing they are just one […]